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Hey hey! I’m Karima. (Carrie-muh)

I’m a graphic + web designer living in Raleigh, NC but working with clients all over the world. I left my 9-5 as a Director of Marketing only months after starting my own business to live out my dream, and now I work with other kick ass entrepreneurs to help them create or elevate their brands so they can live their dream, too.

This whole entrepreneurship thing can get really hard, am I rightttt? I’m all about making things easy, and making my process with my clients fun. You won’t get emails from me that say things like “best regards” or “I hope this finds you well” - stuffy and boring isn’t my style. Rather, things like “yay yay!” or “chat soon xo” - because at the end of the day, I think our business should reflect our personalities.

Going off that… so should our brands and websites, right? The visual identity of our brand should in someway or another reflect us- just because someone in your industry is doing something someway doesn’t mean you need to, too. I mean guys… think about how painfully ugly the world would be if every single fast food restaurant decided to use red + yellow as their brand colors because McDonalds did and they were successful. Yikes.

ANYWAY, a little bit about my style. I believe in simplicity and that less = more. I love black + white and minimalism with the concessional and appropriate pop of color. I design based on user-experience and your target audience and how they will perceive things as well as making sure it’s reflective and authentic and true to YOU.

 

 A few of my favorite things + joys in my life include:

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My boyfriend

He’s my number one fan and my support system when it comes to this whole entrepreneurship thing. He’s always there to tell me he’s proud + I couldn’t ask for more.

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my million house plants

I am literally obsessed with houseplants and there is not one room in my home that hasn’t been covered in foliage.

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MY TWO PUPS

These two are both rescue dogs and the sweetest, needest, biggest babies to ever exist. You’ll probably hear them bark on our calls.

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I completely understand what it feels like to be stuck in analysis paralysis, worrying that every business decision is not the right one.

First things first, clarity comes from action. The fact that you are even here means you are taking action- so now it’s just taking the first step because that will get your momentum up. The branding process should be exciting for you, you are breathing a new life and giving a fresh face to your business that you totally love (or launching a brand new one!)

I believe everyone has their own zone of genius and the massive shift in your business happens when you DON’T try to do it all yourself. Focus on what you do best and leave all of this confusing stuff (SEO, fonts, color palettes, etc.) up to me.

I like to think that when I’m working with a client I serve more as a business partner than just a web designer. We create deep, meaningful relationships (and friendships!) that last far after the project. When working on your brand or website, I completely design around user experience and what I think will be best for your business to truly captive + convert visitors into paying clients.

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The fun stuff.

 

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Bragging rights I’ve worked hard for:

✔ I’m certified by Google in Analytics and Adwords

✔ I am certified by Hubspot in Inbound Marketing and Email Marketing

✔ I am a Squarespace Circle member

✔ I’m a Linkedin All Star

✔ I’ve been published in national media over 87 times

✔ I was awarded the best Magazine Designer by Marshall University

✔ I was awarded Best Advertising Presenter by American Advertising Association

✔ I was awarded for Best Column Writer after being published by USA Today

✔ I was awarded for Excellence in Public Relations leadership by the Ronald McDonald House

✔ My logo has stayed the same since my first freelancing gig I had back in 2013

✔ I graduated Magna Cum Laude from Marshall University

✔ My first corporate job was as a writer for a few National Magazine Companies, and my second was as a Director of Marketing for five healthcare companies (which is where I REALLY learned web design!)

✔ I designed my first Squarespace website in 2014- so I’ve got YEARS of experience

✔ I’ve now designed over 60 websites- yep, 60!

✔ My favorite social media platform is Instagram + I believe in the power of storytelling for marketing

✔ I raised $25,000 for charity my senior year of college (for the Ronald McDonald House!)

 
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What's next?

Now you know my story, and I want to get to know yours. Let’s chat and see how we can take your business to the next level by creating a visual identity that actually gets you paid.